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Posted: Jun 23, 2012 |Comments: 0 |

When selecting a domain name most people don't consider whether their domain name is search engine friendly. But if you're contemplating starting a business then you should ensure your website will be easy to find. Why? Because the easier your site is to find the more potential customers you will get.

Domains can be either brand specific or keyword driven. But many may be a little more search friendly than others. There steps you can take to ensure you select a a search engine friendly domain name that is easy to find. Often many people will select a brand-specific domain name (you can assemble a long list of examples of brand specific domain names - which are extremely successful). Brand specific domain names are short, catchy and easy to remember domain names.

The companies listed below created their empires on a domain name that don't instantly communicate what their business is: 

Google.comAmazon.comYahoo.comTwitter.comYouTube.comeBay.com

These web brands are household names NOW, but when they started they had to spend an enormous amount of money on marketing and branding these domain names in order to advertise what a website called "Yahoo" was about. 

If you don't have the budget to spend on extensive marketing for a brand specific domain name, then you should select a keyword driven domain name instead.  

Below I have listed step by step strategies to help you select a search engine friendly domain name:

What is a search friendly domain name? It is an "exact-match domain name". An exact-match domain names is a URL that has a character for character match of a particular keyword. Why should you select an exact-match domain name for your website or blog? These types of domain names are ranked high by the search engines. To create exact match domain name you will need to follow these distinct rules:

Select a.Com,.Net or.Org domain extensionAvoid using more than two hyphensUse identical spelling and word order

1.   Why select a.Com? The extensions which feature .Com are far more popular than others. They are considered to be more credible and if you consider selling the website it will sell for more than other extensions also. Selecting domains with extensions such as.US,.Info or.Edu will not always produce high SEO results. 

2.  When you are creating a domain name you should try to avoid Hyphens. If you do use hyphens, don't use more than two (experts differ on this issue - some say don't use hyphens at all). A domain name which features a hyphen is not an exact match domain name. So what do you do if your domain name is not available? You could add a "modifier" to your keyword exact-match to make it unique. By using a modifier you can avoid using hyphens between the words to make it unique. For instance, if your exact match domain name is androidreaders.Com, you could add words such as "Top" or "Best" to boost its popularity and to make it one of a kind. 

3.  Remember that in order to select an search friendly, exact-match domain name you need to ensure the spelling of the domain name matches the keyword. For instance, it should have the same spelling and be in the same order as the keyword that you are targeting. Webdesigntools.com for example will target Web Design Tools. If you were to mistaking select a domain name such as webdesigtools.com, your search engine ranking could be affected because of this spelling error.

The best tool to use for the process of selecting a search friendly domain name is a keyword search tool. Using a keyword search tool will help you get a good exact match domain name for the critical keywords. You can use a Free keyword search tool by selecting Google Keywords. Select the keywords that you want to target. 

After your have selected a particular keyword combination, type those keywords in and you will be able to see which ones have a.org,.com or a.net extension. Then you should download all of the keywords into a Excel document. Under the keyword tool you should find the word "Download". Select all from the list and an Excel spreadsheet will open. 

After doing this, you can Google to search for "bulk domain search tools" and get a list of top bulk domain search tools. The bulk domain search tool will help you locate keyword driven domains that are currently available. 

Selecting a search engine friendly, exact match domain name can be stressful and a bit complicated. However, it will help you improve your website or blog's search rankings. The benefits outweigh the process and if you follow the above steps it will be easy to achieve. And remember that an exact-match domain name will make your website or blog easy to find. This will result in a boost in traffic and profits.

Dania Schwerert - About the Author:

I am mom and blogger.  My blog provides awesome tools, articles, tips and guides for people and especially moms who are comtemplating starting an online home business.  I have exceptional reviews and suggestions on cutting-edge marketing tactics and products designed to effectively promote your website to the world.  My blog also has articles, tips and other resources from top Intenet marketing Gurus and experts. Visit http://www.homebusinesstalk.biz/

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