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Home Page > Internet > Domain Names > What are the Benefits of using International Domains? What are the Benefits of using International Domains? Posted: May 31, 2012 |Comments: 0 |

You may be thinking hey- when .com exists, what's the point of  obtaining a ccTLD? This is a very common view, however it is important to realise that ccTLDs such as .ee, .es etc. have many advantages. There is an impressive amount of international extensions that are available, over a thousand in numbers, however in many countries it is rare to see them used. There are many reasons why this should be changed, and hopefully by the end of this article you will see the benefits. 

Why should we use International Domains?

A big percentage of those who use the Internet do not speak English as their first language. Many do not have a keyboard containing the English characters and therefore when using a search Engine such as Google, will type in their own language. Google aids us with this by having various versions of the site in different languages, and with each it puts a focus on local results when necessary. Due to this, it is more likely that your domain name will be found on search engines if it is using the international extension for the country it is being searched in. 

International domains give your company a wide range of customers by attracting locals. Often it can also come down to trust. If your business is looking to sell, using an international ccTLD can gather the local customers from the area. For an example, an individual from Netherlands may be more willing to believe that something sold from a company with .nl and in their language  can be trusted, than a .com that they barely understand. It creates an improved presence on an international scale which, if you are looking for worldwide market, is preferable. 

Another way in which you can use an international domain to your advantage is if you have certain products with a specific audience. If you want to sell produce that is desirable to Germans, you can use .de so that you can have the correct audience viewing the site. 

It is very simple to register online for an international domain name, you do not have to be in the country to acquire one. All that is necessary is access to a computer, and the use of a domain name registration company such as 101Domains. 

Making use of international domains can help you with brand protection. Third parties are a potential danger to your brand, and they may be looking to make use of domain names in an unjust manner. If you make a stand before this happens and acquire a large package of extensions for your brand name, you could end up saving a lot of money on the long run. Legal disputes that otherwise would have happened could be stopped. 

When you decide to put money into a domain name, whether using it for professional or personal use, you want it to be perfect. If the name you are looking for is not available, it means that you will have to use an alternative that you may not be fully satisfied with. This will happen frequently with .com due to its popularity. There are hundreds of millions of domain names registered, it is expected that names you are looking for may not be available. For this reason it is good to consider international domains as an option. They may still have the names that you desire to use, and will give you greater option. International extensions can be used in very clever ways that would not work if a simple .com was used. They allow for play with words due to the massive number of variations that can be used. An example of this would be www.blo.gs, which uses the ccTLD from South Georgia and the South Sandwich Islands to make a name difficult to forget. Some countries do not allow this, requiring a local presence to register the extension, but most can be easily registered by anyone through 101Domains. 

Sometimes you may find it good advertisement to use an international domain. For example, if the product your website was promoting was produced in France, you may use a .fr instead of .com to associate the page with the country. 

In conclusion, it can be a great advantage to acquire an international domain, and one registrar that provides  such extensions is 101Domains. It is recommended that you make the use of this brilliant service!

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